Samsung’s first major smartphone launch of 2025 is coming up with Samsung Unpacked 2025 event on January 22 at 10 AM PT. Samsung will reveal its next-generation Galaxy S25 series that has three impressive models: the S25, S25 Plus, and S25 Ultra.
The launch deserves your attention. The Galaxy S25 Ultra will sport a stunning 6.9-inch display and a new 50-megapixel ultrawide camera. Qualcomm’s Snapdragon 8 Elite chip will power the whole lineup. Samsung sweetens the deal with a $50 credit for preorders and up to $900 in trade-in value for eligible devices. You can watch the event live on Samsung.com and Samsung’s YouTube channel when these phones officially release on February 7, 2025.
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When and Where to Watch Samsung Unpacked 2025
Samsung’s next major event will take place in San Jose, California. The event begins at 10 AM PT on January 22, 2025.
Samsung Unpacked 2025 has made it easy to watch the event from anywhere in the world. You can catch all the action on these official platforms:
Samsung.com official website
Samsung Newsroom
Samsung’s YouTube channel
The event starts at different times depending on your location:
Region |
Start Time |
---|---|
San Jose (PT) |
10:00 AM |
New York (ET) |
1:00 PM |
London (GMT) |
6:00 PM |
New Delhi (IST) | 11:30 PM |
Seoul (KST) | 3:00 AM (Jan 23) |

Samsung Unpacked 2025 has opened seven Galaxy Experience Spaces worldwide in Seoul, New York City, London, Paris, Berlin, Bangkok, and Dubai. Visitors can try out the new devices hands-on after the launch at these locations.
The live stream will be available through Samsung’s official channels. The event promises detailed product demonstrations and exciting announcements alongside the main presentation.
Samsung Unpacked 2025 Series Launch Details
Let’s take a closer look at the exciting launch details for the Galaxy S25 series. Samsung will open pre-orders right after their Unpacked event ends on January 22. Customers who place early orders can expect their devices to arrive around February 3.
Samsung has created some attractive pre-order deals. The company offers a free storage upgrade – customers who pick the 512GB model will get the 1TB version without paying extra. They also provide excellent trade-in values for smartphones from Samsung, Google, and Apple.
The Galaxy S25 Ultra will showcase seven beautiful colors:
Titanium Gray
Titanium Black
Titanium Silver Blue
Titanium Pink Gold
Titanium White Silver
Titanium Jade Green
Titanium Jet Black
Samsung’s online store will exclusively sell some of these color variants. These devices will be available in different storage options:
Model |
Storage Options |
---|---|
S25/S25+ |
256GB, 512GB |
S25 Ultra |
256GB, 512GB, 1TB |

Regular retail sales will start on February 7. Customers who want to skip the pre-order rush can choose Samsung’s pre-reservation option for just ₹2000. This reservation includes ₹5000 in benefits and remains fully refundable.
What to Expect at Samsung Launch
Samsung Unpacked 2025 event promises to bring state-of-the-art AI features. Samsung has kept many details secret, but leaked promotional materials show exciting additions coming to the galaxy samsung lineup.
Google’s Gemini AI assistant stands out as one of the most important additions. The S25 series will now respond to “Hey, Gemini” voice commands and lets users work smoothly between apps. To name just one example, you can pull information from YouTube videos and create notes with a single command.
These new AI-powered features look really promising:
Now Brief: A smart daily summary tool providing:
Morning weather updates
Activity recaps
Individual-specific suggestions
The software improvements go well beyond AI features. The One UI 7 update makes most important improvements to the interface and improves the overall user experience. A redesigned UX makes the camera interface simpler, which gives users better control over advanced settings.
Samsung’s launch will introduce the new “Now Bar” feature that explains relevant activities in functions of all types like:
Interpreter
Music
Recording
Stopwatch
AI-powered tools give users better control over color and brightness in camera capabilities. These improvements show Samsung’s steadfast dedication to redefine the limits of mobile photography and artificial intelligence.
Conclusion
Samsung Unpacked 2025 kicks off an exciting smartphone year with the Galaxy S25 series. The new flagship devices feature Qualcomm’s Snapdragon 8 Elite chip, improved AI capabilities, and Google’s Gemini assistant. These improvements build on Samsung’s previous successes.
Smartphone enthusiasts will love the generous trade-in offers that go up to $900, plus additional pre-order perks. The S25 Ultra challenges mobile photography limits with its 6.9-inch display and 50-megapixel ultrawide camera.
Samsung has set up Experience Spaces in seven major cities and added multiple viewing platforms. Tech fans can join this milestone event at physical locations or through digital channels easily.
The February 7 release date gives users time to review the new features. AI-powered tools like Now Brief and the redesigned One UI 7 interface stand out. You should mark January 22 at 10 AM PT on your calendar to see these breakthroughs live through Samsung’s official channels.

FAQs
Q1. When and where can I watch the Samsung Unpacked 2025 event? The Samsung Unpacked 2025 event will take place on January 22, 2025, at 10 AM PT. You can watch it live on Samsung.com, Samsung Newsroom, or Samsung’s YouTube channel.
Q2. What new products are expected to be launched at the event? Samsung is expected to unveil the Galaxy S25 series, including the S25, S25 Plus, and S25 Ultra models. These devices will feature Qualcomm’s Snapdragon 8 Elite chip and various AI-powered innovations.
Q3. Are there any pre-order incentives for the new Galaxy S25 series? Yes, Samsung is offering generous pre-order incentives, including a free storage upgrade and trade-in allowances of up to $900 for eligible devices. Additionally, a $50 credit is available for pre-orders.
Q4. What new features can we expect in the Galaxy S25 series? The Galaxy S25 series will introduce new AI-powered features, including Google’s Gemini AI assistant, a smart daily summary tool called “Now Brief,” and enhanced camera capabilities with better control over color and brightness.
Q5. When will the Galaxy S25 series be available for purchase? The official retail availability for the Galaxy S25 series is set to begin on February 7, 2025. Pre-orders are expected to open shortly after the Samsung Unpacked event on January 22, with deliveries beginning around February 3.